Accent wall designed, built, and installed for Chick-fil-A’s Innovation Center, HATCH, located in Atlanta, GA.

Project brief was to create an eye-catching accent for a blank wall that is seen shortly after entering the space. The client also asked that the design could be utilized to display exhibitions and graphics relating to past innovation projects.

The angle of the type was chosen to match the viewing angle that the wall will be seen from when entering the space, creating an optical illusion that immediately grabs attention upon entry.

1/2” foam core was the material of choice, due to its light weight and rigid structure.